About us

Hi there! I'm Rikkilee, a proud mum of four—one energetic son (who’s too cool for school when it comes to family photos) and three lovely girls. My partner, Tom, and I live on a sprawling cattle and sheep farm in the stunning hills of Gippsland, where life is full of hard work and big rewards.

A little while ago, I found myself unexpectedly made redundant from my job, which gave me the chance to hit the pause button and reflect on what I really wanted to do. I’d always dreamed of starting an online children’s clothing business, but like most dreams, life got in the way. But with a bit of time on my hands, I decided to take the leap—and it was the best gamble I ever took.

After diving deep into research, I realized there was a gap in the market for affordable, high-quality, durable, and practical children’s clothing—something every parent needs but often struggles to find. That’s when my idea turned into reality.

Right now, one of our top sellers is the Ollie Overalls, and I’m beyond proud of how well they’ve been received. They’re exactly the kind of product I wanted to create—stylish, comfortable, and built to last.

At the heart of what I do is a mission to make life easier for mums like me. Every product I offer is designed with the everyday challenges of parenting in mind—because if I can make a mum’s day just a little bit easier, I’ve done my job.